City of Doral and Florida Blue Help Hundreds with
Grocery Store Gift Card Event
Doral, FL - The City of Doral has proudly partnered with Florida Blue, the state’s leading health insurer, to provide gift cards from area grocery stores to local families in need. The program is part of Florida Blue’s ongoing
support during the COVID-19 crisis and designed to support local supermarkets as well as hundreds of Doral area families facing hardship during these difficult times.
“Doral is the longtime home of our regional headquarters, the City is a longstanding partner of ours, and our company is deeply committed to helping the residents of Doral during these challenging times,” said Florida Blue Market President Penny Shaffer.
“The health and well-being of the community has been the focus of Florida Blue for more than 75 years, and food security efforts like this one are even more important than ever given the pandemic.”
The gift card pick-up took place August 17th and 18th in Downtown Doral Park, with safety guidelines in place to protect attendees and staff. Four hundred gift cards were handed out during the 2-day event, for which individuals and families were required
to pre-register online. Each card was for redemption at an area grocery store, in order to support those local businesses. Due to the overwhelming positive response, Florida Blue will be expanding the program and distributing 200 more in the coming
weeks. Connect with the City of Doral on Facebook, Twitter and Instagram for the announcement on the next giveaway -- @cityofdoral.
“It’s extraordinary to witness the great work Florida Blue has done, especially during these times of need and it’s an honor to be part of this partnership to give back to our community,” said Mayor Juan Carlos Bermudez. “I look forward to expanding
the program and helping even more residents through public-private partnerships like this.”
The City of Doral and Florida Blue will continue to look at ways to work together during the COVID-19 public health crisis in order to meet the needs of local individuals, families and seniors.
About Florida Blue
Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million
health care members across the state. In total, Florida Blue and its affiliated companies serve 27 million people in 35 states. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.